Published: Thu, May 17, 2018
Science | By Clint Wade

Amazon To Give Prime Members 10% Discount At Whole Foods

Amazon To Give Prime Members 10% Discount At Whole Foods

Amazon earlier made an announcement regarding the free two-hour delivery to its Prime members from Whole Foods stores and its subscription club with video streaming and fast shipping. Now, Prime members can enjoy a 10 per cent additional discount on sale items. Customers can also go to the Whole Foods Market app to learn about numerous best offers each week.

Whole Foods Markets will also feature Prime member deals in stores for extra savings. The discount program will be instituted nationwide this summer.

Amazon said Wednesday that shoppers could scan the Whole Foods app at the register or give the cashier their phone number to show that they're Prime members.

Sustainably sourced, wild-caught halibut steaks: $9.99/lb. The former will be labeled with yellow "10% off" sale signs and the latter with "Prime Member Deal" signs. The analysts say that grocery discounts "can go a long way toward justifying Prime membership...even at $120 a year".

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To counter the growing threat from Whole Foods and German discounters Aldi and Lidl, Walmart has pledged to continue offering low prices to shoppers at its 5,000-plus US stores.

Whole Foods used to be a fairly expensive store known for organics without any artificial additives. If Amazon could get all of those Prime customers to start shopping at Whole Foods, it "would become one of the top 5 grocers in the country", Ladd said. "Well they are, if they only buy the handful of good deals on the card and nothing else", said David Livingston of DJL Research, a grocery industry market research firm.

Amazon is guided by four principles: customer obsession rather than competitor focus, passion for invention, commitment to operational excellence, and long-term thinking. For more information, visit and follow @AmazonNews. For example, in mid-April, messages on the Whole Foods website indicated that various shopper rewards and benefits would end May 2, including the retailer's pilot rewards program and digital coupons.

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