Published: Thu, July 05, 2018
Life&Culture | By Jesus Walton

Netflix is testing an Ultra tier that could see users paying more

Netflix is testing an Ultra tier that could see users paying more

This new tier will cost 16.99 Euros (~$20), an increase of 3 Euros (~$6) compared to the Premium tier, without any new additions.

The new subscription tier was first discovered by the Italian website TuttoAndroid.

What's more, the new tier will bring the monthly price of the service's membership up a bit higher. Currently, the basic plan allows users to stream one movie or show from their account at a time. In a move that would surely cause anger, some users noted that the Premium plan's number of screens had been reduced to just two.

There's now not a whole lot of information out about the new tier, but we do know that is called "Ultra" and it will allow users to watch the latest binge-worthy show on four screens at one time. While that is one explanation, it can also be the case that Netflix uses A-B tests and selected different prices for the customer based on that. Should the change become permanent for everyone, subscribers on other tiers may find themselves losing some features.

Netflix is looking to once again raise prices by superseding its existing Premium plan with a new "Ultra" tier.

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Netflix's current plans go for €7.99, €10.99, and €13.99 respectively.

"Not everyone will see this test and we may not ever offer specific elements included in the test to our members".

Not all Netflix subscribers will see the test, Saran added, and Netflix may never offer these price points permanently.

"We continuously test new things at Netflix and these tests typically vary in length of time", Netflix said.

It's unclear how far Netflix intends to develop its new tier, though the streaming service has confirmed the tests are taking place. Cord Cutting reports that the price changes depending on the browser that is used. The more widespread changes seem to be a more likely scenario to differentiate the new Ultra subscription.

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