Published: Fri, August 03, 2018
Finance | By Marshall Campbell

Apple $1 trillion milestone: Here’s why it matters

Apple $1 trillion milestone: Here’s why it matters

On Thursday, Apple stock touched the all-time high value of $ 207.05 per share.

One of those is Canada, but Apple isn't that far behind us now.

Apple Inc extended its post-earnings rally, gaining 2.9 percent and pushing its market value across the trillion-dollar threshold.

Jobs remained mercurial when he returned to Apple, but he had also become more thoughtful and adept at spotting talent that would help him create a revolutionary innovation factory.

Started in the garage of co-founder Steve Jobs in 1976, Apple has pushed its revenue beyond the economic outputs of Portugal, New Zealand and other countries.

One of three founders, Jobs was driven out of Apple in the mid-1980s, only to return a decade later and rescue the computer company from near bankruptcy.

GBH Insights analyst Dan Ives discussed the milestone with CNBC saying: "I think it just speaks to just how powerful the Apple ecosystem has become over the last few decades".

Robert Galbraith / Reuters Apple CEO Steve Jobs gestures during his unveiling of the iPhone 4 in San Francisco, Calif., June 7, 2010.

Second firefighter dies battling blaze near U.S. nat’l park Yosemite
The latest tally showed at least 657 homes destroyed and another 145 damaged, with the fire having consumed 386 square kilometres. Temperatures were forecast to reach 42.8degC on Saturday, with winds of up to 13kmh, according to the National Weather Service .

Cook has leveraged the legacy that Jobs left behind to stunning heights.

Cook hasn't escaped criticism, however.

Still, even if it's only a temporary achievement, it's an achievement nonetheless, especially given the fact that other tech companies have seen their values stagnate or outright fall recently.

Apple has what is considered the most devoted brand community in the world and its ad campaigns are legendary for personal touches that foster a deep loyalty among its customers. The iPhone now accounts for almost two-thirds of Apple's revenue. Since its inception, the company has launched 18 different iPhones with over 1.2 billion devices sold.

Apple had also come under fire as it accumulated more than $250 billion in taxes in overseas accounts, triggering accusations of tax dodging.

But he couldn't help but chuckle over the missed opportunity of being back at Apple today. -China trade spat, which intensified on Wednesday after U.S. President Donald Trump raised pressure on China by proposing a higher 25-per-cent tariff on $200 billion worth of Chinese imports. Cisco stock rose 1.6 percent on the news.

As Bloomberg pointed out, the number of shares outstanding has been falling about 1.3% per quarter as Apple buys back its shares.

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